![]() "That's what's really important to us - overall experience. "We are constantly looking at new ways to address these challenges and make sure people don't make a tremendous impact on our customer's experience," Resnik said. Meanwhile, the company recently increased the cost of renting DVDs by 20 cents, stating the "increase is a result of rising operational costs, including increased debit card fees." This is a fascinating idea, but with today’s average video game taking at least six or seven hours to complete (much more for role-playing games, etc. ![]() The company has rented more than 3 billion DVDs or video games since Redbox kiosks were introduced in 2002. On Tuesday, the company hit a nine-month low after management lowered future revenue expectations. Redbox, which is operated by the publicly traded company Outerwall, closed Friday at $46.43 a share, up from roughly $45 a year ago. The awareness Resnik is referring to are various consumer complaints left on sites like Yelp!, Reddit and gaming forums such as Gamefaqs. It has grown and more people are aware of the scam." None of the employees knew anything about games or how to handle that side of the business. But I shouldn't be surprised, Redbox has already had its head up its arse regarding games. There is always a risk to doing business. I got plenty of free rentals (T-Mobile / other promotions / points adding up) and had a great time playing a ton of games for free. "I draw this comparison to retail," Resnik said. Redbox charges customers $2 a day for each video game rented. ![]() Scammers might get away with a $60 video game as long as they're not greedy and stealing dozens of games at a time, but Resnik views the thefts as a cost of doing business. "If the problem was widespread it wouldn't be a profitable business for us - nothing is full profit - but we are constantly looking at new ways to address these challenges," he added. Redbox declined to say what percentage of customers have been affected by the scam, and Resnik wouldn't elaborate on steps the company might be taking to combat this kind of theft. ![]()
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